SEO

Should You Consider Selling Website Support Or Maintenance Services?

admin January 5, 2025 No Comments

If you are selling websites, you might be considering offering website support or maintenance services to go along with it. There are plenty of things that you should be considering when you are trying to figure out whether or not to offer these services. Below, we will be going over some of the things that you will want to to consider when you are trying to figure it out.

Should You Sell Website Support Or Maintenance Services?

Continual Work.

Perhaps the most significant reason you should at least consider adding this type of service to your website package would be the fact that you will be able to turn a normally one-time customer into a reoccurring customer. This is due to the fact that you will be offering them maintenance and support services that they will continue to pay you for. This alone is reason enough to offer it because normally you would be getting the customer for the initial design, development, and setup. Having a reoccurring income from the customer in question is a big incentive.

Better Experience.

Another reason you want to consider doing this is the fact that you will be able to offer the best possible experience with your website. Being able to offer the customers that you make websites for support and maintenance services is only going to improve the experience that they are able to have with your website which is only going to increase their satisfaction levels and make it much more likely they leave good reviews across various websites and that they recommend you whenever someone asks them about their experience. This is a big thing that you should consider because getting your reputation improved can make a big difference in the market.

Upsell.

You will be able to upsell not only future customers with this kind of service, but it is going to offer you the opportunity to go back to customers that you previously sold websites to and upsell them on the support and maintenance services that you are adding to your service list. This is a big thing that you will be able to take advantage of because it can add a lot of income to your bottom line without having to really do a lot more work in the end.

Turn Maintenance Customers Into New Website Customers.

You will even be able to offer maintenance and support services to those that might not have previously purchased a website from you. This alone is going to allow you to do a reverse upsell after gaining the trust of the customer. If someone has a good experience with support and maintenance services, they are going to be much more likely to consider you for their new website needs. As a result, you will be able to turn a less valuable customer into a much more valuable customer and it is going to allow you to maximize your returns considerably as a result.

Overall, there are plenty of different reasons you should be considering offering these kinds of services if you are already designing websites for clients. It is a value-added service that is not necessarily going to require you to do a lot more work and it can add a lot of revenue to your bottom line. Along with this, it is going to allow you to really engage in up selling in a way that you wouldn’t be able to without. Having a client pay you on a monthly basis is going to help add a good and sustainable revenue source and it can help keep you in the client’s mind the next time they need web development for a project.

SEO Social Media

Could Your Social Media Tactics Be Destroying Your Web Design Business?

admin June 5, 2023 No Comments

In the right hands, social media is an invaluable source of information and a great place to catch new clients. Web designers worldwide rely on a tight social media presence to attract new clients and retain old ones. As great as social media is at propelling your marketing, the wrong tactics can destroy your business slowly but effectively.

Statistics are quite jarring when referencing social media and the direct impact it has on web designers and their ability to get hired. In fact, 47 percent of organizations don’t hire a designer if they don’t have an online presence, and 57 percent simply refuse to hire based on content they found on social media. In the grand scheme of things, it appears many companies are looking for ways to cut their web designer base and simply not hire new ones.

Are your social media tactics destroying your web design business? Let’s find out!

Striking The Perfect Balance

Many organizations rule you out based on the fact you may not have a solid social media presence, but having one without boundaries is also harmful. You must walk a fine line and strike the perfect balance between having a social media presence and creating the ideal profile. Three things you should never do include: avoiding social media, not posting regularly and leaving behind dated information.

Did you know that too much of an online existence can also harm your web design business? Constantly commenting on random topics that don’t fall within your niche industry are also seen as taboo. Clients use social media to gauge your professionalism and your ability to handle yourself in tough situations.

Don’t Post For The Sake Of Posting

Icon Smartphone Media Social Keyboard Social Media

It’s advisable to regularly post relevant content on your social media pages, but not thoughtlessly. Just copy-pasting headlines throughout your profiles and writing content that’s lackluster will cast you in a negative light. You need to contribute valuable content and expertise when you post anything online.

Stay Away From Shameless Self-Promotion!

When it comes to marketing your own efforts, it’s an industry standard to share approximately 20 percent of your own posts and about 80 percent of other professionals’ posts. Having said that, you need to pay careful attention to the content that you’re sharing and recommending. When sharing content, adhere to the guidelines of sharing fresh articles published recently, no SEO spam articles, accurate in the facts posted and in line with your personal beliefs.

Avoid Talking About Risky Topics

Politics and religion are just two of the most notorious topics that no one seems to agree on. As a professional web designer relying on social media to catch new clients, you need to avoid heated conversations and comments on topics that are about bigotry, violence, sex, drugs or politics of any nature.

Perhaps the most obvious mistake to avoid making is bad-mouthing any current or past clients. There are always those clients that are hard to handle and demanding, but publicly shaming these people is not the way to win favors from prospective clients. Never leak any confidential information that your current clients may find sensitive. It’s not only grounds for a lawsuit, but can negatively impact your reputation online.

As a web designer, you need to do your best to stay relevant in the world of social media while also addressing the needs of potential clients. Conducting yourself online in a professional manner will eliminate any potential problems in the near future. The easiest way to determine if something is appropriate or not is to ask this: is it information you would feel okay with people seeing?