If you are selling websites, you might be considering offering website support or maintenance services to go along with it. There are plenty of things that you should be considering when you are trying to figure out whether or not to offer these services. Below, we will be going over some of the things that you will want to to consider when you are trying to figure it out.
Should You Sell Website Support Or Maintenance Services?
Perhaps the most significant reason you should at least consider adding this type of service to your website package would be the fact that you will be able to turn a normally one-time customer into a reoccurring customer. This is due to the fact that you will be offering them maintenance and support services that they will continue to pay you for. This alone is reason enough to offer it because normally you would be getting the customer for the initial design, development, and setup. Having a reoccurring income from the customer in question is a big incentive.
Another reason you want to consider doing this is the fact that you will be able to offer the best possible experience with your website. Being able to offer the customers that you make websites for support and maintenance services is only going to improve the experience that they are able to have with your website which is only going to increase their satisfaction levels and make it much more likely they leave good reviews across various websites and that they recommend you whenever someone asks them about their experience. This is a big thing that you should consider because getting your reputation improved can make a big difference in the market.
You will be able to upsell not only future customers with this kind of service, but it is going to offer you the opportunity to go back to customers that you previously sold websites to and upsell them on the support and maintenance services that you are adding to your service list. This is a big thing that you will be able to take advantage of because it can add a lot of income to your bottom line without having to really do a lot more work in the end.
Turn Maintenance Customers Into New Website Customers.
You will even be able to offer maintenance and support services to those that might not have previously purchased a website from you. This alone is going to allow you to do a reverse upsell after gaining the trust of the customer. If someone has a good experience with support and maintenance services, they are going to be much more likely to consider you for their new website needs. As a result, you will be able to turn a less valuable customer into a much more valuable customer and it is going to allow you to maximize your returns considerably as a result.
Overall, there are plenty of different reasons you should be considering offering these kinds of services if you are already designing websites for clients. It is a value-added service that is not necessarily going to require you to do a lot more work and it can add a lot of revenue to your bottom line. Along with this, it is going to allow you to really engage in up selling in a way that you wouldn’t be able to without. Having a client pay you on a monthly basis is going to help add a good and sustainable revenue source and it can help keep you in the client’s mind the next time they need web development for a project.